FHB wins the German Brand Award 2018 in the Fashion category
Berlin / Spenge - The German Brand Award recognizes the brand leadership of companies - and goes to FHB in Spenge for the second time. The manufacturer of guild and workwear has won the fashion category "for outstanding brand management" of the most prestigious brand award in Germany 2018 with its product presentation system.
FHB offers its dealers a modular merchandise presentation system that will give them the freedom and courage to present workwear in an appealing way. Gone are the days when the purpose of sanctifying the store shelf and shuffling trousers folded unlovingly into bags. Instead, black beer crates are turned into stools, pallets become a sales counter, and metal-wood constructions become a "presenter" for goods. The workshop system is a clear commitment to stationary retailing for FHB. "For us, a working partnership is more than just the production of reliable products," says FHB Managing Director Peter Hoffmann. "We believe in brick-and-mortar retailing and enjoy supporting our partners."
FHB produces functional workwear and traditional guild. In terms of guild, the company is the European market leader. FHB employs 100 people in Spenge, more than half of them in their own sewing department.
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